Which Type of Segmentation Can Center on the Use of the Word

question 48

Multiple Choice

Which type of segmentation can center on the use of the word when,such as when consumers get the idea to buy,when they actually make their purchase,or when they use the purchased item?

• A)behavioral
• B)psychographic
• C)needs
• D)demographic
• E)geocoding

---

Definitions:

Skillful Production

Refers to the capacity to create or manufacture things with a high level of expertise and quality.

Use of Language

Involves the manner in which words and syntax are employed to communicate thoughts and information.

Musical Intelligence

One of Howard Gardner's multiple intelligences, characterized by skills in performing, composing, and appreciating musical patterns.

Howard Gardner

An American developmental psychologist best known for his theory of multiple intelligences, which suggests that intelligence is not a single entity but consists of various distinct types.