Examlex
Explain impulse products. Identify two challenges marketers may have regarding impulse products.
Utility
The total satisfaction or benefit that a consumer derives from consuming a product or service.
Probability
The measure of the likelihood that an event will occur, ranging from 0 (impossible) to 1 (certain).
Expected Income
An estimate of the amount of money an individual or entity anticipates earning over a specified period, often used for budgeting or planning purposes.
Tuition
The fee charged for instruction or teaching, typically by a school, college, or university.
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