Marketers Classify Products Based on Where and How Consumers Buy

question 27

True/False

Marketers classify products based on where and how consumers buy the products.

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Definitions:

Multimedia Principle

The concept that people learn more effectively from words and pictures than from words alone.

Customization Principle

The concept that training and educational content should be tailored to meet the specific needs and preferences of the learner.

Computer-based Training

An educational or training process facilitated by the use of computers and software programs to provide interactive instruction in various subjects.

Development Cost

The total expenses incurred in the development of a new product, service, or system, including research, design, testing, and materials.