A Retailer That Wants to Target Prospective Grooms Between the Ages

question 25

Multiple Choice

A retailer that wants to target prospective grooms between the ages of 21 and 40 who are within six months of their marriage is using ________ segmentation to define its target market.

• A)lifestyle
• B)behavioral
• C)socioeconomic
• D)demographic
• E)ethnicity

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Definitions:

Popular Vote

The total number or percentage of votes cast for a candidate by the electorate, as opposed to the electoral college votes in the U.S. presidential elections.

Electoral Votes

The votes cast by members of the Electoral College, determining the outcome of the United States presidential elections.

Great Migration

The movement of over 6 million African Americans from the rural Southern United States to urban areas in the North, Midwest, and West from around 1916 through the 1970s.

Twenty-First Century

The current century, spanning from January 1, 2001, to December 31, 2100, marked by rapid technological advancement and globalization.