How Can a Firm Benefit from Participating in a Horizontal

question 67

Essay

How can a firm benefit from participating in a horizontal marketing system?

---

Definitions:

La Grande Louvre Pyramide

A large glass and metal pyramid serving as the main entrance to the Louvre Museum in Paris, France, designed by architect I. M. Pei.

I. M. Pei

is a Chinese-American architect known for his modern architectural designs that include famous structures like the Louvre Pyramid in Paris.

Architect

A professional who plans, designs, and oversees the construction of buildings, ensuring both function and aesthetics.

Western Abstract Expressionism

A post-World War II art movement in American painting, characterized by spontaneous, automatic, or subconscious creation, emphasizing freedom of expression.