A Functional Structure Is Likely to Be Appropriate When

question 31

Multiple Choice

A functional structure is likely to be appropriate when:

• A)Customers all tend to use a narrow range of goods or services to satisfy similar needs.
• B)Customer segments use goods or services in different ways.
• C)Customers are highly educated and know exactly what they are looking for.
• D)Customers are geographically spread in different locations.

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Definitions:

Entitativity

A term describing the perception of a group as a cohesive, single entity rather than a collection of separate individuals.

Online Game

A video game that is played over the internet, allowing for multiplayer interaction and collaborative or competitive play across different locations.

Definition

A statement of the exact meaning of a word or phrase, especially in a dictionary.

Psychologists

Professionals who study cognitive, emotional, and social processes and behavior by observing, interpreting, and recording how individuals relate to one another and to their environments.