A Selling Format That Assumes That Given the Appropriate Prompts

question 203

Multiple Choice

A selling format that assumes that given the appropriate prompts by a salesperson, the prospect will buy is referred to as a

• A) formula selling presentation.
• B) stimulus-response presentation.
• C) stimulus-satisfaction presentation.
• D) stimulus-selling presentation.
• E) persuasive sales presentation.

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Definitions:

Utility

represents the total satisfaction received from consuming a good or service.

Total Utility

The overall satisfaction or fulfillment that a consumer receives from consuming a particular quantity of goods or services.

T-Shirts

A type of clothing characterized by short sleeves and typically made of cotton fabric.

Coffee

A brewed drink prepared from roasted coffee beans, the seeds of berries from certain Coffea species.