Which of the Following Responses Does the Textbook Recommend a Brand

question 145

Multiple Choice

Which of the following responses does the textbook recommend a brand manager take during a social media attack on a brand?

• A)Immediately respond to the attack with aggression to get the attackers to back down.
• B)Ignore your detractors so they will stop commenting.
• C)Communicate your solution with transparency and an approachable tone through multiple social media platforms.
• D)Use only traditional media to reach the target audience because the issues can be explored in greater detail that way.
• E)Accept whatever solution the attackers offer,as quickly as possible.

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Definitions:

Hedging

A risk management strategy used to offset potential losses or gains in an investment by taking an opposite position in a related asset.

Price Changes

Variations in the cost of goods and services over time, influenced by factors such as inflation, supply, and demand.

Rate Changes

Adjustments in interest or exchange rates that impact the financial markets and economic conditions.

Zero Sum Game

A situation in which the gain of one party is exactly matched by the loss of another party, indicating that no net wealth is created or destroyed in the transaction.