-Based on the Social Media Identified in Figure 16-1 Above,the

question 139

Multiple Choice

-Based on the social media identified in Figure 16-1 above,the social media site rated highest in self-disclosure but lowest in media richness is

• A)Facebook.
• B)LiveJournal.
• C)Wikipedia.
• D)Foursquare.
• E)Farmville.

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Definitions:

Desired Action

The specific behavior or response a marketer aims to elicit from the target audience.

Purchase Satisfaction

A measure of how pleased a customer is with a purchased product or service and the buying experience.

Office Manager

A professional tasked with organizing and coordinating office administration and procedures, aiming to ensure efficiency and compliance in the workplace.

Qualified Prospect

A prospect who has the financial resources to pay, the authority to make the buying decision, and a desire for the product.