With Respect to Advertising, CPM Is Defined as

question 53

Multiple Choice

With respect to advertising, CPM is defined as

• A) the cost of one medium relative to the costs of other media (e.g., direct mail versus television, radio, or outdoor), each of which are divided by the multiple of their respective reach and frequency.
• B) the reach multiplied by frequency divided by the cost of reaching 1,000 individuals or households.
• C) the cost of reaching 1,000 individuals or households with the advertising message in a given medium.
• D) the cost per minute of television or radio airtime.
• E) the number of consumers exposed to an advertising message, in thousands.

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Definitions:

White Working-Class

Refers to the socio-economic class comprising individuals in working-class jobs who are identified as white, often discussed in the context of political and social dynamics within the United States.

Confederate Draft

The system of conscription used by the Confederate States of America during the American Civil War to enlist soldiers into its army.

Union Draft

The system used during the American Civil War by the Union government to recruit soldiers into the military service through compulsory enrollment.

Hiring of Substitutes

The practice, particularly noted during the Civil War, where individuals who were drafted would pay others to serve in their place in the military.