How Did Greenpeace Use Social Media to Leverage "Crowd Power

question 102

Multiple Choice

How did Greenpeace use social media to leverage "crowd power" to get Nestlé to capitulate to its demands?

• A)Greenpeace hacked into Nestlé's website.
• B)Greenpeace posted a provocative video on YouTube,then later on Vimeo.
• C)Greenpeace inundated Nestlé's Facebook page with comments.
• D)Greenpeace protested Nestlé's policies on a television talk show.
• E)Greenpeace got experts to testify against Nestlé's environmentally unsound actions.

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Definitions:

Nominal Rate of Interest

The rate of interest before adjusting for inflation, reflecting the rate at which money grows over time.

Purchasing Power

A measure of the amount of goods or services that one unit of currency can buy.

Inflation Rate

The annual percentage rate at which the general level of prices for goods and services is rising, eroding purchasing power.

Probability Distribution

A statistical method charting all conceivable values and odds for a random variable over an agreed-upon range.