An Ad for an International Consulting Firm Was Intended to Communicate

question 2

Multiple Choice

An ad for an international consulting firm was intended to communicate the company's philosophy-that you can be big and nimble at the same time-rather than sell any one particular service the company provides. The ad is an example of __________ institutional advertising.

• A)competitive
• B)pioneering
• C)advocacy
• D)reminder
• E)political

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Definitions:

Circulatory System

The body system consisting of the heart, blood, and blood vessels, responsible for transporting oxygen, nutrients, and other substances throughout the body.

Returns

In a financial context, the profit or loss derived from an investment over a specified period of time, often expressed as a percentage of the investment's initial cost.

Ideas and Deeds

Refers to the conceptual and action-oriented aspects of initiatives or tasks, emphasizing the importance of both innovative thinking and practical implementation in achieving goals.

Fear and Force

Applies to methods of control or influence based on inducing fear or the application of coercion, often seen as negative leadership or management tactics.