While Many Commercials That Use Humorous Appeals Gain the Attention

question 336

Multiple Choice

While many commercials that use humorous appeals gain the attention of the audience,they

• A)may lose their effectiveness in varying degrees if used in a global campaign.
• B)contain no information to help consumers.
• C)do not appeal to either men or women.
• D)usually have great longevity,maintaining interest of the target audience for the duration of the campaign.
• E)don't appeal to the Generation Y cohort.

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Definitions:

Ratio Manipulation

Ratio manipulation is the practice of altering financial figures or ratios in a company's financial statements in order to present a more favorable image of its financial health or performance.

Financial Leverage

The use of borrowed funds to increase the potential return on investment, amplifying both gains and losses.

Profit Margin

A financial metric that measures the percentage of revenue that exceeds the costs of goods sold, indicating the efficiency in which a company turns sales into profits.

Sales

The total amount of goods or services sold by a company during a specified financial period.