While Many Commercials That Use Humorous Appeals Gain the Attention

question 139

Multiple Choice

While many commercials that use humorous appeals gain the attention of the audience, they

• A)don't work in a global campaign.
• B)contain no information to help consumers.
• C)do not appeal to either men or women.
• D)wear out quickly, boring the consumer.
• E)don't appeal to the Generation Y cohort.

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Definitions:

Ethnicity

A socially defined category based on a common language, religion, nationality, history, or some other cultural factor.

Shared Ancestry

Shared ancestry refers to the genetic heritage that individuals have in common with their biological family or ethnic group, tracing lineage through genetics and cultural heritage.

Cultural Heritage

The legacy of physical artifacts and intangible attributes of a group or society, including traditions, languages, and values passed down through generations.

Symbolic Ethnicity

A form of ethnicity where attachment to one’s cultural heritage is voluntary, individualistic, and often void of the obligations felt by members of the same ethnic group in past generations.