Sales Tools Used to Support a Company's Advertising and Personal

question 271

Multiple Choice

Sales tools used to support a company's advertising and personal selling directed to wholesalers, distributors, or retailers are referred to as

• A) trade-oriented sales promotions.
• B) consumer-oriented promotions.
• C) reseller-oriented promotions.
• D) wholesaler-oriented promotions.
• E) retailer-oriented promotions.

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Definitions:

Sales Message

A piece of communication designed to persuade a potential customer to purchase a product or service, highlighting benefits and value.

Reader's Attention

The focus or concentration a reader gives to a piece of writing, which can be influenced by various elements such as content, style, and layout.

Promise

A declaration or assurance that one will do a particular thing or that guarantees a certain outcome.

AIDA

An acronym that stands for Attention, Interest, Desire, and Action, describing stages of consumer engagement and marketing effectiveness.