An Advertising Agency That Assists Clients by Both Developing and Placing

question 151

Multiple Choice

An advertising agency that assists clients by both developing and placing advertisements may receive payment according to an incentive plan based on performance.These plans typically pay for agency costs and a 5 to 10 percent profit,plus bonuses if specific goals are met.This type of agency is referred to as a(n) __________.

• A)full-service agency
• B)in-house agency
• C)modified-service agency
• D)promotional firm
• E)limited-service agency

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Definitions:

Supply Depot

A facility used for the storage and distribution of goods and materials.

Map Coordinates

A system of numbers that uniquely identifies positions on the surface of the earth or a map, often represented in latitude and longitude or an alphanumeric grid.

Tonnage

A measure of weight or volume used to quantify the size or cargo capacity of ships, or the output of a production process.

Labour Climate

The overall environment and conditions affecting labor relations, including workers' attitudes, union activities, and employer-employee negotiations.