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Suppose the Following Information: the Cost of a Full Page

question 239

Multiple Choice

Suppose the following information: The cost of a full page color ad in the U.S.national edition of The Wall Street Journal (newspaper) is $312,283 and its U.S.audience size is 1,566,027.The cost of a full page color ad in the U.S.national edition of USA Today (newspaper) is $242,600 and its U.S.audience size is 1,981,016.The cost of a full page color ad in the U.S.national edition of Bloomberg Businessweek (magazine) is $156,800 with an audience size of 980,000.The cost of a full page color ad in the U.S.national edition of Sports Illustrated (magazine) is $392,800 with an audience size of 3,150,000.The cost of a 30-second ad on the most recent Super Bowl (television) is $3,250,000 and has an audience size of 112,500,000.Using this information,which has the LOWEST CPM of the five alternatives?

Definitions:

Just-in-time

An inventory strategy companies use to increase efficiency and decrease waste by receiving goods only as they are needed in the production process, thereby reducing inventory costs.

Restrictive Policy

Measures taken by a government or financial institution to limit borrowing and spending in an attempt to curb inflation or stabilize the economy.

Neutral Policy

A stance or policy adopted by an organization or government that is neither supportive nor against a particular issue, aiming for a balanced approach.

Accounts Payable

Liabilities owed by a business to its creditors for purchases or services rendered that are expected to be paid off within a year.