Three Common Trade-Oriented Sales Approaches Are Targeted Uniquely to Wholesalers,retailers,and

question 229

Multiple Choice

Three common trade-oriented sales approaches are targeted uniquely to wholesalers,retailers,and distributers include: (1) allowances and discounts, (2) __________,and (3) training of distributor's salesforces.

• A)reminder advertising
• B)cooperative advertising
• C)pioneering advertising
• D)competitive advertising
• E)comparative advertising

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Definitions:

Internal and External

Refers to factors or influences within an organization (internal) and outside influences affecting an organization (external).

Unsatisfied Need

A consumer demand or desire that has not been fulfilled by existing products or services in the market.

Functional Needs

The specific requirements that consumers are looking to fulfill with a product or service.

Psychological Needs

Emotional or mental necessities that are essential for mental health and well-being, such as the need for love, esteem, or self-actualization.