The Promotional Mix Refers to

question 150

Multiple Choice

The promotional mix refers to

• A)the three underlying appeals used that make promotions effective: (1)sex appeal; (2)humor appeal;and (3)fear appeal.
• B)the combination of both paid and non-paid marketing tools used to promote product interest.
• C)the set of promotional tools designed to motivate prospective buyers to purchase products and services: (1)awareness; (2)interest; (3)evaluation; (4)trial;and (5)adoption.
• D)the composition of the objectives of the promotion: (1)to inform; (2)to persuade; (3)to remind;and (4)to phase out.
• E)the combination of one or more communication tools used to: (1)inform prospective buyers about the benefits of the product; (2)persuade them to try it;and (3)remind them later about the benefits they enjoyed by using the product.

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Definitions:

Oxygen

A chemical element (O) with atomic number 8, essential for respiration in most living organisms and a key component of water and most organic compounds.

CCC Bond Angle

Refers to the angle between the carbon atoms within a molecule, particularly relevant in organic compounds.

Hybrid Atomic Orbitals

Orbitals that form from the combination of standard atomic orbitals, explaining the shape and bonding in molecules.

C-C

Refers to the covalent bond between two carbon atoms in organic chemistry.