The Four Steps in the Sequential Process of Building the Brand

question 139

Multiple Choice

The four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) __________; and (4) creating a consumer-brand connection.

• A)forming a brand personality
• B)easing consumers' decision making
• C)developing brand licensing criteria
• D)rewarding loyal customer behavior
• E)eliciting the proper consumer responses to a brand's identity and meaning

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Definitions:

User Account

A customized and authenticated profile on a system or platform that permits access to personal settings and data based on defined permissions.

Screen Savers

A program that blanks the screen or fills it with moving images or patterns when the computer is not in use.

Ghosting

A phenomenon in display screens where trailing images appear as a blur behind moving objects, due to slow response times.

Microsoft Accounts

Online accounts used to access Microsoft services and products, including Windows, Office, and OneDrive.