The Fourth and Last Step in the Sequential Process of Building

question 243

Multiple Choice

The fourth and last step in the sequential process of building brand equity is to __________.

• A)develop positive brand awareness
• B)establish a brand's meaning in the minds of consumers
• C)elicit the proper consumer responses to a brands identity and meaning
• D)create a consumer-brand connection
• E)reward loyal customer behavior

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Definitions:

Foreign Policy

A government's strategy in dealing with other nations, determining how it interacts with them politically, economically, and socially.

President Carter

James Earl Carter Jr., the 39th president of the United States, who served from 1977 to 1981, known for his efforts in peace negotiations and human rights advocacy.

Human Rights

Fundamental rights and freedoms that all individuals are entitled to regardless of nationality, sex, national or ethnic origin, race, religion, language, or other status.

Sexual Revolution

A social movement in the 1960s and 1970s that challenged traditional codes of behavior related to sexuality and interpersonal relationships.