In Its Recent "You're Not You When You're Hungry-Snickers Satisfies

question 181

Multiple Choice

In its recent "You're not you when you're hungry-Snickers satisfies" TV ad campaign,Mars,the maker of the Snickers candy bar,repositioned Snickers from a candy bar dessert-like food to a snack food that can satisfy hunger.Mars used this product repositioning strategy with its Snickers brand to __________.

• A)react to a competitor's position
• B)reach a new target market segment
• C)catch a rising trend
• D)change the value offered to its customers
• E)implement a global strategy

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Definitions:

Teres Minor

A small muscle of the rotator cuff that assists in rotating the arm laterally and stabilizing the shoulder joint.

Lateral Rotation

The outward rotation of a limb or organ away from the midline of the body.

Medial Rotation

Medial rotation is a rotational movement toward the midline of the body, typically referring to a movement of the limbs.

Extension

To stretch out.