An External Evaluation with Consumers That Consists of Preliminary Testing

question 21

Multiple Choice

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product is referred to as

• A)new-product strategy development.
• B)idea generation.
• C)alternative evaluation.
• D)market testing.
• E)a concept test.

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Definitions:

Hindsight Bias

The habit of assuming, once an outcome is known, that it was predictable beforehand.

Emotional Instability

A characteristic of individuals who experience rapid, intense emotional changes often in response to events that would not typically provoke such strong reactions.

Naturalistic Observation

involves studying subjects in their natural environment without any manipulation by the researcher, to understand behavior in a real-world setting.

Psychiatrists

Medical doctors specializing in the diagnosis, treatment, and prevention of mental health disorders, capable of prescribing medication.