Business Analysis Refers to the Stage of the New Product

question 153

Multiple Choice

Business analysis refers to the stage of the new product process

• A)where the target markets are selected and resources are allocated to reach them.
• B)where the target market segments that show potential are selected and those that do not are eliminated.
• C)that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
• D)where there is a formal accounting of all monies spent on R&D to determine the return on investment (ROI)that the new product will give back to the firm.
• E)that internally and externally evaluates new-product ideas to eliminate those warranting no further effort.

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Definitions:

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