A Basic Test of the Usefulness of the Market Segmentation

question 177

Multiple Choice

A basic test of the usefulness of the market segmentation process is whether it leads to tangible marketing actions that can

• A)increase sales and profitability.
• B)stand up to legal scrutiny.
• C)be socially responsible.
• D)create sustainable demand.
• E)create product differentiation.

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Definitions:

Creative Process

A series of steps or stages that an individual goes through to generate novel and useful ideas or solutions.

Preparation

The action or process of making ready beforehand for a specific purpose or event.

Incubation

A process in creativity and problem-solving where an idea is allowed to develop or "incubate" subconsciously over time before being actively pursued or completed.

Creative People

Individuals who demonstrate originality, imagination, and innovation in thinking and problem solving.