BP Targets Consumers That Fill Up Their Gas Tanks More

question 43

Multiple Choice

BP targets consumers that fill up their gas tanks more than once a week with its Chase Visa fuel card.In this example,BP is using which segmentation variable?

• A)needs
• B)lifestyle
• C)behavioral
• D)psychographic
• E)demographic

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Definitions:

Organizational Climate

Organizational climate represents shared perceptions of members regarding what the organization is like in terms of management policies and practices.

Organizational Culture

The shared values, beliefs, norms, and practices that shape the social and psychological environment of a business.

External Adaptation

The process by which an organization or individual adjusts to changes in the external environment.

Internal Integration

The process of ensuring that various components of an organization, such as departments and teams, work together effectively.