Which of the Following Is an Example of a Multiple

question 162

Multiple Choice

Which of the following is an example of a multiple products and multiple market segments strategy?

• A)College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the U.S.
• B)A new movie used several different movie trailers.One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
• C)Betty Crocker carries one line of cake mixes for people with conventional ovens and another line of cake mixes for people with microwave ovens.
• D)Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
• E)Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

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Definitions:

Complement Rate

In finance, it usually refers to the difference between 100% and the given rate of interest, used to calculate discount or markup rates.

Net Price

The final price after any discounts, rebates, or other deductions have been applied.

Complement Method

A technique used in mathematics and computer science to subtract one number from another by complementing one of the numbers and performing addition.

Trade Discounts

Reductions in the listed price of goods or services offered to buyers in a particular trade or industry, often provided for bulk purchases or to maintain business relationships.