Lands' End Will Custom-Fit a Marinac Jacket and Make It

question 169

Multiple Choice

Lands' End will custom-fit a Marinac jacket and make it with additional features such as thumb loops, underarm ventilation slits, and a key clip when you order from LandsEnd.com. This is an example of

• A) family branding.
• B) mass customization.
• C) "Tiffany/Walmart" marketing.
• D) market melding.
• E) specialty customization.

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Definitions:

Upper South

A geographic term referring to the northernmost states of the Southern United States, characterized by a mix of industrial and agricultural economies.

Free Soil

A political movement in the mid-19th century that opposed the expansion of slavery into the western territories of the United States.

Confederate States of America

The coalition of 11 southern U.S. states that seceded from the Union, leading to the American Civil War.

Tejanos

Refers to residents of Mexican heritage living in Texas, historically recognized from the early 18th century in Spanish Texas, and playing a crucial role in Texas history.