Kellogg's Has Several Cereals Targeted at Different Types of Users

question 62

Multiple Choice

Kellogg's has several cereals targeted at different types of users. This is an example of multiple products aimed at multiple markets. Manufacturing these different cereals is clearly more expensive than producing one, but seems worthwhile if it adds to the manufacturer's sales revenues and profits, serves customers' needs better, and

• A)conforms to all FDA guidelines.
• B)creates economy of scale.
• C)doesn't reduce quality or increase price.
• D)decreases the cost of the physical plant.
• E)stabilizes the sales revenues and profits.

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Definitions:

Tribal Leaders

Individuals who hold a position of authority or leadership within a tribe, often responsible for decision making and governance.

Pashtun

An ethnic group native to Afghanistan and Pakistan, known for their traditional code of conduct called Pashtunwali.

Determining

Refers to the process of conclusively deciding or establishing something based on data or evidence.

Politics

The process of determining who gets what, when, where, and how.