The Fourth Step in Segmenting and Targeting Markets That Link

question 48

Multiple Choice

The fourth step in segmenting and targeting markets that link customer needs to marketing actions is to __________.

• A)group potential buyers into segments
• B)select target markets
• C)group products to be sold into categories
• D)develop a market-product grid and estimate size of the overall market
• E)take marketing actions to reach target markets

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Definitions:

Imagination

The faculty or action of forming new ideas, images, or concepts of external objects not present to the senses.

Workforce

The collective group of individuals employed in an organization or available for work in a specific labor market or economy.

Asynchronous Interaction

Communication that does not occur in real-time, allowing participants to respond at their convenience.

Face-to-face Interactions

Direct communication between people physically present in the same location.