The Best Segmentation Approach Is the One That

question 133

Multiple Choice

The best segmentation approach is the one that

• A)makes it easiest to reach the segment.
• B)maximizes the opportunity for future profit and ROI.
• C)recognizes different needs of buyers among different segments.
• D)recognizes similarities of needs of potential buyers within a segment.
• E)is simplest and least costly in assigning potential buyers to segments.

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Definitions:

ROI

Return on Investment (ROI) measures the gain or loss generated on an investment relative to the amount of money invested.

Ethical Guideline

A directive that outlines appropriate practices and behaviors to uphold ethical standards in professional or organizational activities.

Training Contract

A formal agreement between a trainee and an organization, outlining the terms and conditions of training, often used in professional fields.

Reflect on Weaknesses

The process of self-assessment to identify areas of improvement or gaps in knowledge and skills.