All of the Following Are Psychographic Segmentation Variables EXCEPT

question 215

Multiple Choice

All of the following are psychographic segmentation variables EXCEPT:

• A)lifestyle
• B)needs
• C)birth era
• D)VALS
• E)personality

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Definitions:

Estimated

An approximation or informed guess of a value, amount, or size based on available data or trends but not derived from exact calculations.

Carrying Amount

The net value of an asset or liability recorded on the balance sheet, calculated as the original cost minus any depreciation, amortization, or impairment costs.

Allowance Account

An account used to adjust the carrying value of accounts receivable to the amount expected to be collected.

Contra Account

An account used in conjunction with another account to adjust or offset its balance.