The Market Segmentation Strategy Known as Frequency Marketing Focuses on

question 134

Multiple Choice

The market segmentation strategy known as frequency marketing focuses on

• A)trial.
• B)the average number of times a person in the target audience is exposed to an advertisement.
• C)usage rate.
• D)consumption incidence.
• E)turnover.

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Definitions:

U.S.

A country in North America, formally known as the United States of America, characterized by a significant influence on global economics, culture, and politics.

France

A country in Western Europe known for its history, culture, and significant contributions to art, science, and philosophy.

Germany

A country in Central Europe known for its rich cultural history and strong economy.

Japan

A country located in East Asia, known for its rich culture, technological advancements, and as a major economic power.