There Are Five Key Steps in Segmenting and Targeting Markets

question 16

Essay

There are five key steps in segmenting and targeting markets, which link market needs of customers to the organization's marketing program. List these five key steps.

---

Definitions:

Verbal Stumbler

A person who frequently makes mistakes or hesitates in their speech, often affecting communication clarity or confidence.

Rephrase Statements

The act of expressing the same idea in different words to clarify or change its emphasis or tone.

Balanced Participation

Equal or fair involvement of all members in a process or activity.

Overly Eager

A state of being excessively enthusiastic or keen, sometimes to the point of being impatient or hasty.