When Procter & Gamble Introduced Crest Toothpaste,the First Fluoride Toothpaste,it

question 220

Multiple Choice

When Procter & Gamble introduced Crest toothpaste,the first fluoride toothpaste,it was intended for use by children and was therefore given a child-appealing bubblegum flavor.Sometime later,the same basic formula was given a fresh,minty flavor to appeal to adults.What marketing strategy did P&G use in this example?

• A)product segmentation
• B)market expansion
• C)product differentiation
• D)usage segmentation
• E)psychographic segmentation

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Definitions:

Exchange Rate

The exchange value of one currency against another.

Identical Basket

A concept used in economics to compare the cost of a specific set of goods and services across different geographical locations or time periods.

Purchasing Power Parity

An economic theory that compares different countries' currencies through a "basket of goods" approach to assess their purchasing power.

Exchange Rate

The value of one currency for the purpose of conversion to another, which determines how much foreign currency one can get with the domestic currency.