Customer Satisfaction Is an Important Focus for Marketers Because

question 247

Multiple Choice

Customer satisfaction is an important focus for marketers because

• A)marketing research is an expensive proposition; the fewer times it needs be done,the better.
• B)the financial value of a satisfied,loyal customer over time can be significant.
• C)consumers are unable to assess it by themselves.
• D)attracting new customers is easier than keeping old ones.
• E)a 50 percent improvement in customer retention can increase a company's profits by 5 percent.