If You Read a Chapter from Your Marketing Textbook the Night

question 286

Multiple Choice

If you read a chapter from your marketing textbook the night before this test and still could not remember the correct marketing terms to do well on the last quiz,it may very well be the result of

• A)selective retention.
• B)selective comprehension.
• C)selective exposure.
• D)selective perception.
• E)subliminal perception.

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Definitions:

Price

The quantity of cash forecasted, demanded, or paid in return for an item.

Entire Income

The total amount of income received from all sources before any deductions, taxes or expenses are subtracted.

Units

A standard or basic quantity into which an item of supply is divided, issued, or used.

Clothing

Garments and articles worn on the body, typically made from fabric or textiles.