Apple Recently Ran Ads Featuring Real People Who Had Switched

question 15

Short Answer

Apple recently ran ads featuring real people who had switched from Microsoft Windows-based PCs to Macs.When companies use people, actors, or sports celebrities as product endorsers, what kind of execution style is being used?
musical
testimonial evidence
scientific evidence
lifestyle
fantasy

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Definitions:

Market Share

The sector of a market that a certain company or product commands.

Organizational Foundation

The underlying principles and structures that define an organization's identity and guide its operations.

Organization Direction

The strategic goals, vision, and overarching directives that guide the actions and decision-making of an organization.

Organizational Strategies

Approaches and plans implemented by a company to achieve its long-term goals, improve performance, and maintain competitive advantage.