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When a Company Interacts One-On-One with Large Numbers of Customers

question 105

Short Answer

When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs, it is following ________.
concentrated marketing
mass marketing
mass customization
undifferentiated marketing
localization


Definitions:

Saturation Level

The maximum extent or degree to which something can be absorbed or saturated.

Negative Afterimage

A visual phenomenon where an image continues to appear in one's vision after the exposure to the original image has ceased, typically in complementary colors.

Blue-Colored Square

A geometric shape with four equal sides, fully enclosed, and filled with the color blue.

Red-Colored Square

A geometric figure with four equal sides and angles, distinguished by its red pigmentation or shade.

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