Examlex
Which type of segmentation centers on the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?
demographic
psychographic
occasion
impulse
emergency
McDonaldization
The process by which the principles of the fast food industry have come to dominate other sectors of American society as well as other societies worldwide.
Culture-Ideology
The interconnectedness between the cultural practices and beliefs of a society and the underlying ideological principles that support them.
Means of Production
In Marxist theory, the physical, non-human inputs used for the production of economic value, such as factories, machines, and tools.
Cultural Differentialism
The perspective that cultures are distinct and unique, with significant differences that should be celebrated and preserved rather than assimilated.
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