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When Might Be the Best Time for a Marketer to Use

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When might be the best time for a marketer to use geographic segmentation?


Definitions:

Relationship Maintenance

The actions and activities used to sustain the desired quality of a relationship.

Active Relationship Maintenance

Efforts made consciously by individuals in a relationship to preserve, protect, and enhance their connection.

Assurance

A positive declaration intended to give confidence; a promise.

Rule Of Reciprocity

A social norm where individuals feel obliged to return favors or kindness received from others.

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