Examlex
Brand __________ is an important part of the ongoing management of a brand.
Credibility
The quality of being trusted and believed in.
Useless
Lacking usefulness or efficacy; not producing the desired effect or having no practical value.
Antecedent
The earlier element in a logical statement, usually preceding the consequence in a conditional sentence.
Consequent
The outcome or result in a conditional statement, typically following the word "then" in an "if...then" construct.
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