Integrating the Entire Distribution Chain - from Its Own Design

question 66

Multiple Choice

Integrating the entire distribution chain - from its own design and manufacturing operations to distribution through its own managed stores - has turned Spanish clothing chain Zara into the world's fastest-growing fast-fashion retailer. This is an example of a(n) ________ marketing system.

• A) contractual vertical
• B) corporate vertical
• C) administered vertical
• D) horizontal
• E) direct

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Definitions:

Principles of Duty

Fundamental ethical rules or guidelines that dictate what individuals ought to do, often based on moral obligations.

Ethical Philosophy

A branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong behavior.

Moral Relativists

Individuals who believe that moral principles are not absolute but vary with social, cultural, or personal circumstances.

Moral Principles

Fundamental beliefs or rules that guide ethical decision-making and behavior, reflecting concepts of right and wrong.