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John works as a junior marketing executive at Frontloop Corporation. Frontloop Corporation manufactures guitars and other stringed instruments. It designs a new guitar, the Loneway, customized for the folk music genre. The company plans to attract both folk artists and folk music lovers with its advertising campaigns and decides to exclusively use mass-media marketing techniques to advertise the Loneway guitar. What arguments can John use if he wants to convince Frontloop to adopt digital media instead of television advertising?
Sociohistorical Circumstances
The social and historical context or background that influences an individual's life or a community.
Ecological Change
The transformation or alteration of ecosystems and their components over time, often due to human activity or environmental factors.
Exosystem
A layer in Bronfenbrenner's ecological systems theory, referring to the societal structures that influence an individual's development indirectly.
Experimental Research
A type of research that systematically manipulates one variable to determine if changes in one variable cause changes in another variable.
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