Explain the Major Benefits of Direct and Digital Marketing for Both

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The Answer is For buyers, direct and digital marketing are convenient, easy, and private. They give buyers anywhere, anytime access to an almost unlimited assortment of goods and a wealth of products and buying information. For example, on its Web site and mobile app, Amazon.com offers more information than most of us can digest, ranging from top-10 product lists, extensive product descriptions, and expert and user product reviews to recommendations based on customers' previous purchases. Through direct marketing, buyers can interact with sellers by phone or on the seller's Web site or app to create exactly the configuration of information, products, or services they want and then order them on the spot. Finally, for consumers who want it, digital marketing through online, mobile, and social media provides a sense of brand engagement and community - a place to share brand information and experiences with other brand fans. For sellers, direct marketing often provides a low-cost, efficient, speedy alternative for reaching their markets. Today's direct marketers can target small groups or individual customers. Because of the one-to-one nature of direct marketing, companies can interact with customers by phone or online, learn more about their needs, and personalize products and services to specific customer tastes. In turn, customers can ask questions and volunteer feedback. Direct and digital marketing also offer sellers greater flexibility. They let marketers make ongoing adjustments to prices and programs, or make immediate, timely, and personal announcements and offers. Especially in today's digital environment, direct marketing is a powerful tool for moving customers through the buying process and for building customer engagement, community, and relationships. The new direct marketing tools provide rich opportunities for building close, personalized, interactive customer relationships.

Explain the Major Benefits of Direct and Digital Marketing for Both

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