Vertigo Is an Electronics Company

question 51

Multiple Choice

Vertigo is an electronics company. According to the BCG matrix, which of the following products of Vertigo would most likely classify as a question mark?

• A) Blue - a cell phone that is designed for music lovers and has a very low market share in a market that is growing steadily
• B) Electra - a home entertainment system that has a strong market share in a market that is likely to expand in the future
• C) Jump - an MP3 player that has a high market share in a market that is not expected to grow significantly
• D) SpinDrive - a car audio system that has a high market share in a market that has been growing constantly
• E) SoLo - a CD player that has a very low market share in a market that is shrinking rapidly

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Definitions:

Simple Tasks

Activities or duties that are straightforward and uncomplicated, requiring minimal skill or effort to complete.

Zajonc

Zajonc is known for his work on social facilitation and the mere exposure effect, illustrating how presence of others affects individual performance and how repeated exposure increases liking.

Ringelmann Effect

The phenomenon where individual productivity decreases as the size of the group increases, often due to coordination and motivation problems.

Social Facilitation

The tendency for individuals to perform differently when in the presence of others versus when alone, typically improving performance on simple or well-rehearsed tasks.