Appliances Galore Is Continually Updating Its Line of Refrigerators to Reflect

question 61

Multiple Choice

Appliances Galore is continually updating its line of refrigerators to reflect market trends and customer needs. Although the product class is in the maturity stage of the product life cycle, they maintain healthy sales of their line of refrigerators by continually ________.

• A) concept testing
• B) modifying the marketing mix
• C) rebranding
• D) modifying the product
• E) modifying the market

---

Definitions:

Milgram's Experiment

A series of social psychology experiments conducted by Stanley Milgram, which measured the willingness of participants to obey an authority figure who instructed them to perform acts conflicting with their personal conscience.

Participants Complied

The situation where individuals involved in a study or activity adhere to the instructions or rules provided.

American Culture

The customs, traditions, and values of the United States, including influences from Native American, Latin American, African, Asian, and European cultures.

Cultural Norms

Shared expectations and rules that guide the behavior of people within social groups or cultures.