Which of the Following Criteria Relates to Consumers Seeing the Brand

question 40

Multiple Choice

Which of the following criteria relates to consumers seeing the brand association as distinctive and superior to relevant competitors?

• A) desirability
• B) differentiability
• C) believability
• D) deliverability
• E) deviance

---

Definitions:

Deferred Tax Asset

A tax benefit stemming from temporary differences between accounting and tax calculations, which will result in deductible amounts in future tax payments.

Intraperiod Tax Allocation

The apportionment of tax expense or benefit among the different parts of an entity’s financial statements, such as continuing operations and discontinued operations, within the same fiscal period.

Accelerated Depreciation

A method of depreciation in which an asset loses value at a faster rate in the initial years of its life, often used to reflect higher usage or obsolescence.

Municipal Obligations

Debts issued by municipalities, often in the form of bonds, to finance public projects such as roads and schools.