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Luke is considering the various options available to him to promote an energy-drink, Turbozade, that is seeing decreasing sales volumes after having peaked some time back. Which of the following marketing communications tools should Luke focus marketing efforts on to keep the sales volume up?
Dissociates
Refers to the process by which molecules or ionic compounds split into smaller particles, often ions, in solution.
Rainwater
Water precipitated from clouds in the form of rain, often considered as a natural source of relatively clean water.
Acidic
A description for substances with a pH less than 7, indicating a higher concentration of hydrogen ions (H+) than water.
Hydrogen Ion
A positively charged ion (H+) formed when a hydrogen atom loses its electron.
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