The Principle of Congruity Implies That Communicators Can Use Their

question 33

True/False

The principle of congruity implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience.

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Definitions:

Layoff Cost

Expenses associated with reducing the workforce, including severance pay, benefits continuation, and related administrative costs.

Hiring And Training Cost

The total expenses involved in recruiting new employees and providing them with the necessary skills and knowledge for their role.

Regular Time Cost

The cost associated with labor and operations conducted within the standard working hours, as opposed to overtime or holiday work hours.

Over Time Cost

Expenses incurred from working beyond normal working hours, including higher wages for employees and additional operational costs.